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Thursday, September 25, 2008

3 Ways to Monetize Your RSS Feed

By Tom Lindstrom

Entrepreneurs have a powerful tool to use with their online business, RSS feeds. These RSS feeds can be used for many purposes, delivering news on the last developments in your business, keeping track of customers or keeping track of your best selling items to name a few. Also, If you have a blog, typically you use RSS feeds to allow readers to view your content without visiting your web site.

While it is extremely beneficial to have a blog conjoined with your web site, at times your blog can take away from your traffic that comes to your web site. The blog feed's malleability can certainly create additional site traffic, but you have to be wary of it reducing the traffic that your actual web site receives.

The last thing you want to do is take away from your web site's monetization potential. You want your blog to create additional traffic and benefit your web site in every way possible. Because of this, it is vital you monetize your RSS feed to benefit both you web site and your blog. Here are three ways you can go about monetizing your feeds.

1. Manually include affiliate links

The easiest way to get started monetizing your feeds is to manually include affiliate text links and image links.This allows you to quickly and easily get started, while having a high likelihood for conversions if you apply them appropriately.The key is applying them in a way that makes sense.

2. Private ad deals

The next way that you can go about monetizing your feeds is to go through private ad deals.While it can be monotonous and tiring, it can be extremely beneficial to you to negotiate personally with advertisers and sell ad spots in your feed.This creates further access to your web site and blog just through your feeds.

3. Advertising programs

One of the most efficient methods you can use that is fairly hassle-free is using advertising programs for feeds. This will ensure you that your ads are being rotated and are remaining unique.You will need to get a decent number of subscribers, but this can be an extremely effective way to monetize your RSS feed.

There are a number of reasons why you may use RSS feeds for your web site or blog. Regardless of why you use your feeds, you want to make sure they better both your web site and blog. If your feeds are taking away from one or the other, they are not being used correctly.Take the three tips listed in this article and apply them to your feeds to help you monetize them.


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