Everyone is talking about Blogs lately. Have ya noticed?
Anik Singal and Rosalind Gardner have just released a new course on Blogging...
Joel Comm talks about it all the time and teaches it himself...
Mike Stewart is currently the Video Blogging Guru of Choice...
And of course, I have been creating products and teaching it for almost 5 years now!
WHY?
Because it works!
It's the absolute Easiest, Quickest, and most effective way to start an internet business that I know of. And one that can start making money in a few days or less!
A blog is nothing but an interactive website, targeted towards a specific niche.
But the beauty is that they are SOOOO easy to put together and maintain. And with a little SEO magic, they can get noticed in a matter of hours and start receiving traffic almost right away.
And as ANY marketer knows, whether your business is online or off, it's "TRAFFIC" that makes or breaks you!
Once you have traffic, you just have to decide HOW you want to monetize it. And there are MANY ways of doing that.
The real trick is to tightly target a narrow niche, so that your traffic is as interested in what you have to show them as possible. And so that the search engines know EXACTLY which "Surfers" match the content of your site.
And depending on the niche you chose, you can then decide how to make money form that traffic pretty easily.
Blogs are about information. They are, in it's purest form, what the Internet is all about.
A place where people interested in a particular subject can congregate to learn and share ideas about their passions or interests.
If you have a blog on how to deal with Stress for instance, it would probably be wise to populate that blog with great articles on how to deal with the many types and causes of stress. Write (or have written) short articles that you can post regularly to your blog such as ...
What causes stress...
What are the physical side effects of stress...
How stress can actually kill you...
How you can deal with certain types of stress..
How exercise can alleviate stress...
And any of the THOUSANDS of other topics related to Stress!
If your content is interesting, on target and original, you will gain a Search Engine Reputation as the "Go To" Place for stress related surfing. And they will send you all the traffic you need.
Then you can monetize it by selling Books, recommending courses, publishing PPA ads for stress related services, or even PPC contextual ads like Adsense or YPN.
You can do questionnaires amongst your readers to find out exactly what it is they would be willing to pay for, and then create it, or find someone to create it for you.
Then ... you simply take that product and ... SELL IT TO YOUR READERS!
How difficult can it be to sell something to a group that just told you they would be willing to pay for what you have?
There is an age old marketing truth that says ...
"If you want to get rich, find a group of people who desperately and passionately want something, and then provide them the means to get it!"
And with the interactive nature of blogging, you have the perfect vehicle to do just that.
NEVER Create a product and then look for someone to buy it!
Pick a group (preferably an affluent group who is willing and able to pay for whatever they want), engage them in the ongoing discussions, ask them what they want, then find it (or create it) and sell it to them!
MARKETING 101
And with Blogs it's ... MARKETING 101 ON STEROIDS!
Till next time,
Len
Len Thurmond has been marketing on the Internet since 1995, and is one of the best known authors and newsletter publishers in the Internet World Today. Through his highly acclaimed Newsletter, his many Seminar and Tele-seminars speaking engagements, and his coaching programs, he has helped thousands of now successful Entrepreneurs find their niche, and make it profitable. To read more of Len's Marketing Articles visit his blog at http://LenThurmond.com As always, feel free to use this or any of my articles on your sites. Just be SURE to include the Resource Box at the bottom of each Article ;o) |
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