Creating a blog for your business is the best way to connect with others who are interested in learning more about your specific area of expertise, service or product. It is a place where you can share your knowledge with the public.
When someone visits your blog they should know very quickly from your posts if this is where they will find the information they are looking for.
Here are some ways to prepare your blog to attract readers
Post on a regular basis:
I suggest that you post at least once or twice a week, if not daily. Remember that you can always ask people to write a guest post or use articles from article directories that would be of interest to your readers.
Posts do not have to be long. Sometimes shorter is better. Within a few paragraphs you can tell your blog visitor what you want them to know. If you are promoting a product from your website you could use one post to give a detailed description of the product and include some photos and Viola, you have a post.
Link back to your website:
Within your posts you should be linking back to your website. If you are selling a product and your post is about that product then make sure to create several links back to the page on your website that talks about the product or shows the person where to buy the product. You could easily create a post for each product you sell and link all of them back to your website.
When creating posts about products for sale I suggest you space the posts out. You may want to talk about a product and then create a post about something else like how to use your products, or the benefits or your product or service, or a news article that relates to your product or service, or even something personal or funny you found to share. If you only post about your product or service it will look like your blog is only self-serving and you will lose the public's interest quickly.
Give something of value to your reader:
As mentioned above, you don't want your blog to look self-serving. You want to give your blog reader something of value they can take away from visiting your blog.
- Teach your viewer something
- Offer a free download
- Share something relating that will teach something new
- Share something that will make your reader's life better or easier in some way
Think of yourself as the blog visitor. When you visit a blog or website are you looking to read about someone's product or service so you can buy it? Not all of the time. Many times you are looking for information, something that makes your life easier, a way to win a prize or download something free. Always put yourself in your visitors (or potential customer's) shoes.
Following some of these simple steps and you will have a blog that people will want to read regularly. Your readers may become loyal customers.
The Computer Lady has been teaching people about computers, software, and web design since 1994. "I enjoy teaching people how to get the most out of their computer while overcoming their fears about new technology. If a person feels intimidated they won't learn. My job is to create an atmosphere where people feel at ease and in turn, they will learn." Visit my Business Blogging Guide http://www.businessbloggingguide.com for more step-by-step instruction and general help. |
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