Blogging has evolved from being an online diary to a wide range of activities that one can do in a blog nowadays, which includes a way for people to advertise their business. It has been a useful and widely used online advertising tool for many people worldwide. The following are reasons why they are so popular as an advertising media.
1. Blogging is free. The only costs related is electricity bills, time and effort. All you need is to start a blog at websites such as Blogger and Wordpress. There is no need to have your own domain and this reduces a lot of headache on website maintenance, website security and legal issues. As an advertising tool, it is not considered mainstream but mainly as a supplement for mainstream advertising like search engines. Regardless, it can be very effective as an advertising tool.
2. Blogging is simple to do. All you need to know is how to type and you can blog. Design skill is a plus, since making your blog look nice is a bonus but it is not a required prerequisite. There is no need to learn complex programming codes to blog and this reduces the entry level to very low, which allows a lot of people to participate.
3. Blogging allows you to build up your personal credibility. Viewers can see your level of competency and knowledge on the product or industry or service that you are trying to promote through your blog. Also, from the words you use, they are able to guess what sort of person are you. Can you be trusted? Are you the expert you profess to be? People like to do business with trustworthy people so this is where blogging shines. By adding a personal touch to your business, you are showing people that they are not dealing with machines.
There are many more other reasons that contribute to the rise of blog advertising. One should seriously starting a blog if they want to advertise their products in a cost effective manner.
Roderick Low is the founder of Expedite Drop, an online media network company that specialize on blog advertising. Featuring over 5 different blogs and growing, Expedite Drop enable you to promote your website, products or services to highly targeted audiences. |
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