Both small business blogs and corporate communication blogs are beholden to the unspoken rules of the frequency of content. Whereas, a corporate communication blog has the ability to out produce a small business person with information and communication to the customer, if they overwhelm the consumer with endless streams of data and information it will turn off the most loyal of customers. This levels the playing field for the small business blogger who uses their blog to market their business.
Even if you compete against a much bigger corporate rival with 100s or 1000s of outlets, you can out blog them. What's more you can blog with more personality and about things that they cannot because you are your own boss and not tied to any rules of political correctness like a large bureaucratic organization like a huge corporation. So blog away and do not be intimidated, besides it is a blast to put the big guys in their place once in a while.
When folks ask me about business blogs, often the issue of competition comes up. Indeed, I tell them to be much more worried about their other small business bloggers competing in their local markets, because these bloggers are market savvy and agile, you never know what to expect. If you ask; "Can My Small Business Blog Compete with My Corporate Communication Blog Competition?" The answer is a clear and resounding; YES! Yes you can compete and defeat them.
Of course, it is up to your to blog accurately, consistently, and make sure your content is interesting, on the spot and even humorous too. Think on this and go for it.
"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. |
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