You've heard of blogs and blogging, and you might even have one, but I guarantee you that you're leaving money and business on the table if you're not utilizing them properly. In this article, I'm going to review several of the reasons why you absolutely must be blogging.
Blogs provide the most powerful available path to easily building an online presence. They're easy to setup, mature software exists to manage the experience, they're inexpensive, and they're easily customizable.
A good blog is a great way to achieve Google Page Rank. If you're not familiar with Page Rank, the short description is that it's Google's way of determining the relative worth of a web presence. The higher the worth, the higher in the search results you appear. High page rank is often easier to achieve with simple blogs than with complex web sites, all other things being equal. The exact reason for this is not that Google likes blogs better, but because of the characteristics that blogs share, which is a topic for another article!
Blogs are a great way to establish a dialog with your readers and encourage feedback from them. Similar to forums, communities form around blogs, with familiar faces frequently commenting on blog posts. You can encourage the development of community allowing your readers to help shape and spread your message, a critical component of Web 2.0.
Blogs are easy to maintain, and allow you to remain productive in your business instead of wasting time on technical issues. Any technical details that must be attended to are usually one-time operations. Day-to-day maintenance is point and click simple, putting blogs well within the reach of anyone capable of using a computer and web browser.
Blogs can make you money, both directly and indirectly. There are a wide variety of simple to implement and simple to track monetization options for blogs. This also leads to the fact that blogs can help build your business, both online and offline.
Blogs can be used to get the word out to like-minded individuals, regardless of what that word might be. You might be promoting a charitable cause, driving attention to a pressing social issue, talking politics, or providing inspiration to others. Whatever your message, blogs are an ideal, personal way to get the word out.
Aside from the usual business reasons, your opinions are important, and they deserve to be heard. Blogging is fun and is a great way for you to find your own voice on the web!
Jared helps new and aspiring bloggers learn how to blog professionally and profitably. You can learn more about one of the leading blogging programs available today by downloading the FREE guide on how to blog for money at Jared's site. |
0 comments:
Post a Comment