Simple But Effective Blog Marketing Strategy

By Dave Sherwin

If you are looking for a simple, effective blog marketing strategy you're not alone. Every serious marketer knows they should have a blog, up-date it often, and promote it. But the fact is most peoples blogs have 3 problems:

1. The owner of the blog has no clear, effective blog marketing strategy.

2. The blog isn't built for performance.

3. The owner of the blog doesn't post consistently enough.

I'm going to tackle the first issue in this article, creating an effective blog marketing strategy. I'll detail the six step process I go through to create blog entries that get me hundreds of visitors a day, resulting in free leads and sales.

It all starts with content. In this case, I researched the "Top 5" article submission sites. That was something I knew my visitors are interested in. Here's how I went about blogging it:

Step 1. Keyword research

First of all, I used google's keyword research tool at adwords.google.com. I entered my keyword:

"article submission"

Out of the results, one stood out:

"article submission sites"

It was getting 880 average search results per month, and low competition. That makes it a good "long tail" keyword to go after.

Step 2. Create Content

So now I create my content, starting with a headline that includes the keyterm:

Top Five Article Submission Sites

Step 3 Create blog post

Now I go to my blog and create the post, by entering the title, then writing the content. It is important to include the keyterm in the first sentence, and also bold it, (this gets more search engine love!) and also include the keyterm in the URL. Make sure and also add keyterm in your tags.

Step 4 Promote

Now that you have a blog post up, you need to let people know about it! Go to whatever social networks you belong to, and promote your new page through bulletins, posting on Fun-Walls, your status up-dates (Example: Just posted top 5 article submission sites on my blog, check it out!) Also twitter it, and send an e-mail to your list, letting them know they can find fresh content at your blog.

Step 5 Check your stats!

Now log into your stat counter, and see how many people are visiting your blog! Don't be discouraged if the number is low, if you are committed to the process, that number will go up and up!

Step 6 Rinse and Repeat!

Let your competitors do the stupid, ineffective "gimmicks" and junk that so many marketers do. If you commit to this simple, free strategy, it will produce long term, sustainable results!

Dave Sherwin is a Network Marketer who won the "Rookie of the Year"award in a large international network marketing company in 2006. He is the co-author of "Lighthouse Marketing", The Art And Science Of Attracting People Into your Network Marketing Organization. Learn the Lighthouse Marketing secrets at: http://escapethematrix.net/?why

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