A blog is a unique and powerful marketing tool. Your blog can represent your brochure, your business, your brand, your personality, your advertising. Your blog can be seen by thousands of people all over the world for a minimal investment.
Business blogs are an important medium to create, build and maintain strong customer relationships. The life time value of an interactive business blog cannot be overlooked.
Your blog has the opportunity for your potential customers to connect with you through the comments section. Your blog can educate, impress, motivate and persuade new clients towards your business.
Clients often want to check you out before they purchase and this is a fantastic way to generate and such much more.
share testimonies and gain respectability.
You can customize your blog instantly to incorporate news and events as it happens, offer sales and promotions.
Your business blog can in fact shorten the sales process. As potential clients read about your business and services, they already begin to trust you and feel like they know you.
It can provide the quick fix and need for information that potential clients are looking for. Most people ten to search the internet before walking the street for information. It can act as a Yellow Pages.
Your business blog will increase your visibility, brand yourself, get you non-local business and help existing clients refer you to them.
A great tool as it offers the opportunity of lead generating.
It will help you to establish your business as an expert in your area whilst raising your visibility in your target market.
Your blog can be a place to test ideas and new products, receive feedback, encourage community.
Google, Yahoo, MSN and other search engines love blogs that have a lot of relevant content and that is updated consistently.
It is a great opportunity to share with your clients that you are in fact a real person. By posting short bits of information on a regular basis you will find your customers will keep coming back to your blog.
Your business blog can offer competitions, share photos, provide free resources, inform of what is coming, offers newsletters
I am not here to convince that you need to use my services in creating a blog for you, rather to enlighten you to the benefits of considering a blog for your business.
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