I was recently asked by a client of mine why he should use Wordpress blogs to promote himself and his business when he already has a website. He also asked what was it that he was meant to do with such a blog? I explained to him that although he has a website, what he is lacking is a web presence. This of course raised the question what is a web presence, and what has it got to do with setting up a blog? And these questions are what led to this article being created.
What is a web presence? Web presence is literally your online footprint. Every public profile you own on myspace, facebook, or anywhere else can be considered part of your web presence. Every website, web page, blog, squidoo lens, hubpage, all of it can be considered part of your web presence. All of these things should contribute something positive to your image, because on the internet (a vast digital mass of faceless nobodies) being upfront, sincere and trustworthy will make a significant difference to your bottom line.
Slapping together a blog is seen as nothing to many marketers today. Slap a blog up, add some adsense code, few affiliate links, and then pay some one from an economically challenged country to write a few three dollar articles to put on the blog. It seems simple, and like a great idea. Unfortunately, if your blog is doing nothing to enhance your online image and web presence, then you are leaving an amazing amount of money on the table. Having a variety of high quality well built blogs and web pages has to do distinct advantages.
The first is the "Search Engine Optimization" benefits. If you know anything about SEO then I don't need to tell you that having some quality pages and blogs pointing towards your site can dramatically increase your chances of being ranked highly in the all important search engines. More importantly than that though, is the credibility such a web presence creates. Your potential customers are much more likely to buy from you, if they feel that they know a bit about you, and if they feel like they trust you. It is for this reason that you should constantly over-deliver on promises, create high quality content-rich blogs, and really make an effort with your web presence.
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