Ok, I'll go along with that statement. As a small business owner, often times days are 18 hours long and you really don't have time to create a blog, add articles and content. All the blog activity will take some amount of time per week to maintain.
You already have a program in place to advertise your business using news papers, flyers, maybe even radio spots. You branding has already included your web site. Another avenue to advertise your business is via the opportunity to blog. Blogging is another relatively inexpensive means to promote your business niche. Who better than you to know about what is going on in your world? The expense occurred is that of time, no dollars and cents.
What do I write about? Only you know what goes on in your small business and take from that experience what you need to generate small articles. If you work in a business that has solutions, a frequently asked questions blog is ideal. Discuss your latest trends and products that are being sought by your customers. Day to day operations should give you ideas of what to write about.
A blog doesn't have to be updated everyday, but once or twice a week is preferable. New articles or content published will allow you to add your signature and a short bio. Just adding your signature and business web address will add another link in the natural web search strategy. The more links to your business web site, the more important your web site is to the search engines. The more important your web site is to search engines, the higher in the search results your web site is, the higher your web site is, the more customers will find you.
This is part 1 of a 2 part post - the next post will contain things that you don't want your blog to contain. For more information and a lot of expertise on blogging, Search the internet for "blogger forums". There are about a million results and the first page contains a lot of forums that can help answer questions about blogging.
| Darrell Mishler |
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