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Tuesday, October 21, 2008

Blogger - Will Your Blog Survive a Recession?

By Angela Booth

Blogging is fun and profitable; it's a great way to make an income. But will your blog survive a recession? Let's look at three ways in which you can recession-proof your blog.

1. Create Content -- the More Content the Better

Any blog survives -- recession or not -- by having great content. A blog with great content will always have traffic and if you have traffic you can monetize it in many ways.

So increase the amount of content you create every day. The top blogs generally have about ten new posts a day. If you're not a full-time blogger you won't be able to achieve this level of content-generation. However you should definitely aim for at least one new post every day.

2. Look for New Ways to Monetize Your Blog: Online Advertising Is up

Online advertising revenues are up. This means that advertisers are spending more of their advertising dollars online. Ensure that your blog gets some of that income.

There are many ways to sell advertising on your site.

Here's a tip: look for ways to sell advertising directly to businesses.

Think about the businesses in your local area. Would they profit by advertising on your blog? If you believe that they would, go to see them. The personal touch can make all the difference.

3. Promote, Promote, Promote!

Most blogs will generate a certain level of traffic without any promotion at all. If you've been relying on organic growth to attract traffic to your blog, realize that that may no longer be enough. It's time to look at new ways in which you can promote your blog. If you have some money to invest in your blog, advertise. You can use Pay Per Click advertising, advertise on other blogs, or you can use banner advertising.

For a while banner advertising fell out of favor, but it's back again. A banner ad on a popular site provides a link to your blog. It can also be an introduction to your blog from people who would be able to find you in no other way.

Your blog will not only survive a recession but it will also thrive if you follow the above three tips.


Want to get started as a pro blogger? You can make money blogging. Discover how with pro blogger and copywriter Angela Booth. She'll teach you how to blog the right way, so your blog is profitable from the start, with her bestseller, "Blogging for Dollars" at http://www.abmagic.com/Blog/blogging.html

Angela's blogging ebook package has a companion blog, the Blogging for Dollars Blog at http://www.dollars2blog.com/blog/ which keeps you up to date with what's happening in the world of professional blogging.

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