If you think about your product and who it is appealing to, internet marketing may not be the best way to attract the clients and customers you need. Many people all over the world still have trouble with the internet and many of the older are still computer challenged, never mind the internet. This is why marketing offline as well as online is crucial if you want to really take over the market with your products or services and make yourself a household name.
Internet marketing consists of a lot of search engine optimization (SEO). If you don't have this done properly your website will probably never be found by most people. The SEO includes article marketing, directory submissions; keyword based articles and website content, and correctly optimized Meta tags and keywords. Other website promotion can be in the form of buying banner ads, pay per click advertising, posting blogs and on forums, and email marketing where you will email a mass of emails to a list of people and hope to get some clicks to your site and potential clients. You can also turn to the business opportunity section of the internet users and create some affiliate links to conduct various affiliate marketing and network marketing programs. This will help the people to find your website more easily and you will be able to concentrate less on the promotion side of things because there will be tons of other people doing it for you.
On the traditional marketing front, you have magazines which are still read by the masses and according to your niche you can place a very effective advert with your website address that thousand of people will read and take notice of. In a way having your advert and website address placed in a magazine will affirm your products for many people that are a bit unsure and skeptical of trying new things.
It is like having some one who is a professional saying, "try this product - it's great!" which is what you want. Another traditional marketing method which can be a great way to attract customers is flyers and leaflet drops. This may be a little expensive so you will have to ascertain whether or not it will work for your business, or if it is necessary.
You can list your service or some products and then of course add your website address to it so that people can check it out for themselves. This will work especially well in a place where not many people use the internet and will be more receptive to a physical item of marketing that they can relate to more easily. So, when it comes to choosing a better format, I would have to say that both are equally important to marketing your website effectively and be successful in your business venture.
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