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Thursday, October 9, 2008

Giving the Readers a Say

By Mark A. Abrahams

Giving people a say is a great way to get them involved and help them make purchasing decisions. In the past several years, many businesses have discovered that because there are so many choices and competition in the market they need some leverage. Information is a great way to develop this leverage, because it is providing the visitor with information. Allowing the visitors, readers or customers to participate, interact and even help design content on a website is one of the best ways to develop a good customer base, who, will keep coming back.



Blogging is an excellent medium to establish a link or form of communication between visitors and the company themselves. Having a representative or professional writer maintain the blog can help a daily interaction between those individuals looking for products or services and those that are informed about those products. Since information sells, blogging can help companies provide information, along with a hint of sales in them, while helping the customer better understand the merchandise or service that they are receiving.

Posting information through a blog can also help ease prospective customers' minds by explaining the business practices of the company. Information such as return policies, sales, updates and guarantees are great things to include on a blog. Not only does this provide needed information for the customer it also keeps a wealth of content on the site. Having a writer work in keywords or popular phrases in the content can also increase traffic to the site. In fact most bloggers use their blog to help drive traffic, generate revenue or increase their online visibility.


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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.

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