Many people have asked that question, and I thought I should give my two cents on the subject.
I don't think it is necessarily to have to succeed in the short term, just because you write good content and even if you don't do any promotion at all. Sure if you have anything absolutely revolutionary people will find it sooner or later but there are plenty of other sites that also have great content.
There is also the issue about what genre you are writing in. Some genres are just more popular than other, and if you have managed to find something really small you may have a problem. Although if you write in English in this globalized world, I think the risk that the genre is to small is probably very slim.
Good content
Now don't get me wrong here. Great content is the absolute core of a blog. If you don't care about your content you will fail sooner or later, no matter of how much marketing or money you use. But with great content and a few marketing ideas you should get your share of visitors. Just to illustrate the importance of content I can mention that one of the best link building strategies actually is to write good content. Link baiting. The idea is that people will link to your site if you provide something special. You must just know what kind of posts that are likely to draw peoples attention.
I hope you have learned something from this.
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