Okay so you are a small business person and you now have your own blog. Of course, now you have also noticed that your major competition, a big corporation, also has a communication blog. You worry because it is slick, trendy and obviously professionally done. Thus, you are wondering how can you compete with that? Well, the Internet levels the playing field in this case. How so you ask?
Well, it is the customer who chooses which content they wish to read on the Internet, the consumer is king, they know it and no corporation or anyone else for that matter is going to tell them what to read, how to think or what to say in the information age. Indeed, power to the people is a very good statement right about now in the blogosphere.
Guess what? You have a serious advantage on your blog, because your business is local and you can cater to the local area, whereas your corporate communication blog competitor cannot! You can write posts about your small business and how you interface with the community locally; you can discuss nonprofit groups, schools, parks and all things local.
Folks are concerned about the things that affect themselves and their families personally. So, capitalize on this fact. Make a list of potential things that you hear your customers talking about and ask them for advice on what to post on your blog. Many of your customers will have opinions on such things. You see, you can compete against the Big Boys Blogs without any problem, so don't let their communication blogs psyche you out.
"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. |
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