We tend to think that writing writing and more writing for our blogs is the only way to get some of that nice web traffic over to our sites or blogs. All sorts of techniques are thrown out there, from SEO to "don't you know...?"
Now I am with the many when I say that you have to write articles if you want that traffic too, but sometimes I feel that we are all going around in circles because if we write about internet marketing, then we are going to get internet marketers as an audience instead of whom we really want, which is "customers."
It's almost like a person that is in (was) in the mortgage industry. He joins a lot of mortgage associations to drum up business, but everyone at those events is a "mortgage guy", so how likely is that to generate business? Yes, it helps, but I see too much time wasted in networking events as I see too much emphasis placed by would be internet marketers on staying completely current on every move the lead internet marketers make.
Things do change and techniques improve and ideas emerge, but they don't do it over night. I talked with a newbie blogger that has started his blog over three months ago, and I asked him how was it so far, and this was his answer: "great, I've read a lot of articles on internet marketing, creating my site, and fine tuning everything to get ready." And I said, "ready for what?" He said, "you know, to start marketing." I wanted to chuckle a bit but I had to understand what he was going through as I know that at least 1/2 of the people that will read this, will feel the same (because that's exactly what they did/done/doing now).
It just seems like the guy that wants to start a lemonade stand spends too much time planning the lemonade stand and all its components and forgetting the main ingredient: lemons. As for internet would be marketers, its okay to work on your site and blog, but put the horse before the carriage and start writing articles, content, and materials for your site/blog, even if the theme or interface look like crap for now. Remember that your data is in a database and it doesn't really care what its "face" looks like, it will generate traffic either way -with our without a fancy looking blog or theme.
After all, it takes search engines MONTHS sometimes to index all your material anyway, so you are going to spend a few months "down" before you see any of the ups of internet marketing.
With what PPC costs, it is well worth creating content for organic search placement.
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