When it comes to their web site or blog, most internet marketers focus on the number of unique visitors they get to their site.
While unique visitors may be a key metric if you're talking about a product sales page, repeat visitors are the key to your success when it comes to make money blogging.
So how do you get them coming back for more?
For starters, don't be boring! Dan Kennedy says this one all the time.
If you're boring, people will be indifferent to you. If they're indifferent to you and your business you're going to go broke.
I know it sounds strange, but you WANT people to either love you are hate you.
Two great examples of this in radio are Rush Limbaugh and Howard Stern.
They are probably the two most loved AND most hated personalities on the radio. And they are both laughing all the way to the bank.
Last I checked they were both making in excess of $30 million a year for their radio show.
Still don't want people to hate you?
The same is true of your blog content. You don't want to bore people. You want to stir their passions in one direction or the other.
This doesn't mean try to be offensive just to be offensive.
But if you have a strong opinion about a topic related to your blog, make that opinion known.
You'll not only get repeat visitors to your blog, you'll probably start getting a lot of comments and other sites linking to you, which will drive even more traffic to your site.
You need to keep the content of your blog interesting so people will want to come back and even subscribe to your RSS feed so they learn of fresh content on your blog right away.
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