It wasn't too long ago that a blog was only the work of a college or university student to complain about life, parents and how the whole world is against them. The blogging world is no longer like this, and there are many companies using the power of a blog to enhance their business, gain more customers and connect with their current customer base to keep them updated on the day to day changes and issues within their respective industries. So how and why can you benefit from having a blog in your business? Allow me to show you in these 3 reasons:
1. Trust is built through open sharing In the online world there is a trust issue, mainly because there is no face to face contact with the consumer so they don't get a chance to evaluate your character. Sharing your personality, thoughts and feelings in your business blog allows the potential client to get to know you a little bit more and over time trust is built as they begin to see your sharing of information and also they will see your dedication.
2. Search engines love blogs Due to their constant fresh content and updating daily, you will find your blog achieving some really good search engine rankings and not just like that of a normal website. You will start ranking for a wide variety of keywords and search terms, which opens up the door to new customers that you may never have found without the search engine capability of a blog.
3. You can use a blog for leverage You can leverage the power of a blog as a membership section, or delay posts to come out for one time offers or special sales. Using your blog for each of these purposes lets your customers think that being subscribed to the blog is important and you can offer special deals to those customers who stay connected via the blog. A perfect way to leverage the power of a blog is current market research, there is no better way to research your target market than asking your current customers what they want. These are just three reasons why blogging is a must for any business, I am sure there are many more that I have not included.
If you have been looking at internet marketing as a source of income or extra traffic for your business and are tired of not being able to make the kind of money you know can be made and like I am doing on a daily basis, then be sure to grab a copy of my guide Affiliate Xtreme, You can find it for free at: http://www.reviewtime.info |
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