I love the movie Caddyshack. It's timeless... and ubiquitous. I sincerely feel that if you are in your 30s to 40s, and you cannot rattle off a minimum of three (3) key quotes from this movie - then you need make it a point to put it at the top of your Netflix queue ASAP!
One of the most Zen-like one liners from the film comes from Ty Webb - golf pro, Chevy Chase's character, as he relays the following wisdom to young golf hopeful Danny Noonan:
Ty Webb: Just be the ball, be the ball, be the ball. You're not being the ball Danny.Danny Noonan: It's hard when you're talking like that.
It's sort of like "Use the Force," only I just like the golf reference better.
It's great to have a blog up and running, but isn't so great if it's out there, and it's as stale as three month old bread!
Is This You?
You have a blog. Great. But it hasn't been updated in oh - a year. Or you have been adding information to it... only it looks more like Homes and Land magazine or the Real Estate Book because you've jammed it full of nothing but home listings! (Sorry, personal pet peeve.)
Your blog should represent a bit about who you are both as a person and as a professional. If you have a presence out there - keep it current. Provide some useful community information, a funny story about your family or a business deal gone WONKY, and then pepper in a few of your key listings. If used properly, a blog will drive traffic... and leads!... to your website.
What does your blog say about you? Does it accurately reflect who you are as a person and a professional? Or, is it a stale reminder to folks that you're another Realtor or Loan Originator who simply saw your blog as a lead machine you could simply set on autopilot?
About the Author Kevin Sandridge is a Florida Home Loans Specialist who provides clients with customized, well-reasoned, home loan finance solutions. If you found this article useful, you may find more of his thoughts and insights on his Florida Mortgage Blogger blog. |
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