Ok, maybe the last article helped you decide you actually want to create and maintain a blog. There are several things you don't want your blog to be or to become. Common sense needs to prevail - if you were reading your blog, what would you want to read or read about?
Don't use your blog as a vehicle to demean or otherwise talk bad about your competition. You know the old saying - "you reap also what you sow". Show your expertise through the subject matter of the content of your blog. Talk about things that will be a benefit to your readers.
Don't turn your blog into a catalog, it's ok to talk about your business, but let your customers and blog readers know more than what's on sale or being sold - help them visit your site using your signature or bio.
Don't talk at or down to your readers, your readers will migrate to the best writing as if spoken by you to them. Once again, tell your blog readers what they want to know. If you are in need of subjects, ask them what they would like to know more about.
Don't ignore your readers - they are potential customers, respond to comments. Add feedback to the comments that are left for you. If possible ask for an expansion of what has been asked for. Publish their responses and publish your responses to them. The more interest in your blog, the more readers and customers you will have. It takes time, be patient and build the number of readers over a period of six months to a year.
Bad Text, by that I mean, good grammar, sentence structure, use of punctuation are extremely important to how your readers feel about you as a small business professional. If you can, have another person proof read your posts and content before your publish your blog. If you don't have another person to proof your content, read it out loud to hear the way it sounds. Another way of reviewing your content is to record it into your PC or onto a tape and play it back so you can hear "how it sounds". This little hint will improve your writing tremendously.
As far as this and any other content generated by me, please comment and send me some feed back - let me know what you would like to learn more about or something for me to research. Your input helps me generate blog content that is relevant.
Darrell Mishler |
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