How Do You Create an International Marketing Blog?

By Cindy King

What are the first steps in creating an international marketing blog?

This is an interesting question that someone asked me. Before creating a business blog for international audiences, be sure to thoroughly do your groundwork. This will get you on the right track from the start.

Identify Your International Business

There are two things you have to determine right from the start. You need to identify which kind of international business your company is able to do at present. You need to know why you want to create an international marketing blog. You then need to clearly identify which type of marketing you will be using. Again read this to help you clarify your direction.

Identify Your Audience

Once you know where your business lies, you then need to research your target market's needs.

You need to determine whether

• You write one blog to target one broad international audience, or
  
• You use cross cultural marketing skills to target one specific country and culture at a time.

The Right Communication Platform

A blog is a great business marketing tool in many countries. But it may not work well in the country you are targeting. There are web tools categorized by different cultural behaviors readily available.

Is a blog an appropriate vehicle in your target market?

Easy With The Right Ground Work

The answers to these questions gives you the information you need to identify the right answers to your next set of questions:

• Which language you should use
  
• How often you need to write
  
• Who should write the blog
  
• What to write about
  
• How to inspire interaction

Is An International Marketing Blog Your Best Choice?

Are you committed to speeding up your international sales cycles? Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales. Join us on the International Sales Road Map. Would you like to develop your international business? Are you a beginner at international sales and marketing? Read the Beginners Guide Discover Your International Business. Cindy King is a Cross-Cultural eMarketer & International Sales Specialist, aligning businesses with different cultures. She has over 25 years field experience in international business development and helps mid-sized business owners create international business development strategies that shorten time to profitability.

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