You can make money from blogs if you know what you are doing, but in order to know what you are doing you have to understand three things:
1. How blogs work and how they can be used to advertise.
2. How search engines work, and how you can make your blog search engine friendly, and
3. The major internet marketing and advertising techniques that can be used on your blog.
The objective here is to explain to you how to use blogs to make money by making use of your knowledge of these three factors. So, first, how do blogs work, and how can they be used to advertise?
How Blogs Work in Advertising
A blog is basically a means of communicating with others, and providing them with information. It does so by being available on the World Wide Web through the internet, and anybody that knows the name or URL of your blog can access it at any time they want either by clicking on a hyperlinked URL or anchor text, or entering the URL of the blog into their browser.
In order to keep people interested in your blog you must make regular postings, and also allow others to leave comments on your blog. This does two things: it keeps your readers interested as stated, but also keeps the search engines interested. More on that in the next section.
Because your blog belongs to you, and you can include any content you like within the terms and conditions (TOC) of the blog provider, then you can use it to advertise. You have a lot more latitude in the content of your blog if you run it from your own website, but even those hosted by the blog provider, such as Blogger or the version or Wordpress operated from Wordpress.com, allow a fair amount to latitude in your content.
What that means is that your blog can be used as a powerful advertising medium. You only have to know how to use it as such to make money. Before you can do that, however, you have to learn how search engines operate with respect to blogs, and how you can make your blog search engine friendly and get listed on Google and the other major search engines.
How Search Engines Work and How to use SEO in Blogging
Search engine basically work using the concept of keywords. Keywords are nothing more than the words that people use when searching for information on the search engines. If you are looking for information on how to make money from your blog you could use terms such as "how to make money from blogs", "blogging for money", how to use blogs for money", "using blogs to make cash" and so on: there are countless ways to phrase a search for how money can be made using blogs. Each one of these is a keyword (a keyword can consist of one or several words).
You have to persuade the search engines that your blog or website provides better information on the keyword than the others. There are many ways in which you can do that, and Google uses well over a hundred different aspects of your blog or website in their calculation that determines that relevance. The calculations are used by what are known as 'algorithms' and are the basis behind the search engine listings of all search engines.
However, what does that mean to you? Your postings must be optimized to make best use of the keywords related to your blog without constantly repeating them, and there are ways of achieving that.
Internet Marketing and Advertising Techniques
There are many internet marketing techniques that you can use on your blog. AdSense is one, whereby you get paid whenever a visitor to your blog clicks on a Google advert. Another is affiliate marketing where you sell products from your blog for a commission. You can also use your blog to promote your own products or services.
The secret is not WHAT you are promoting on your blog, but HOW you are promoting it. Most bloggers have no idea how to promote products or services, even though that could be a significant opportunity for them to make money online. Once you have discovered the possibilities, and have learned how to make the best of them, then the word is your oyster.
It doesn't matter if your internet platform is a blog or a website, if you know how to make money from blogs, then easy blog profits are within your grasp.
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