Having a huge opt-in list can be extremely beneficial for your business. It gives you the ability to capture people's names and addresses. From there, you can use this information to inform them of new products you have or specials you have going on. In general, it can be a great way to increase the amount of sells you have.
There are several ways you can go about building a monstrous opt-in list, but there are a number of ways you can increase your list just through your blog. And with it becoming more essential to have a blog than ever, it is important you apply these tips to your blog immediately.
The first thing you can do is use a pop up ad to catch people's attention when they get to your blog. You are probably saying to yourself that these things are so annoying and that is the last thing you want to put on your blog. But you would be surprised at what pop up ads can do for you. All people have to do is fill out their name and email and they can be on their way.
The next thing you can do is place a sign-up form on the top of your blog so people see it immediately. Right when people get to your blog, the first thing they will see is your form. Even if they do not want to sign up immediately, they may be more inclined to do so after reading what you have to say on your blog and begin to trust you. Having it on the top of the blog allows them to see it multiple times as well.
As you are probably well aware of, having a blog gives you the opportunity to talk about anything you want and go in whatever direction you choose. While it is a much more conversational and casual place to talk, you can still promote your business through your blog from time to time. Therefore, there is nothing wrong with mentioning your opt-in list form every week or so.
Lastly, everyone likes free things regardless of what it is. Why not create an e-book or some other kind of product that you can give away for free. Just tell people that all they need to do is provide their name and e-mail address and they can receive the free product. Make sure they know the information is strictly for your opt-in list and nothing else.
Having a blog can be extremely beneficial to you and your business. While you can do several things with a blog, it can be a great way to build up a huge opt-in list for your online business.
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