Having a normal website was the way to succeed on the internet - this has been known for some time. A website opens the doors for options and numerous possibilities for the entrepreneur to take advantage of. But as of late, it has been found that having a blog can do drastic things for internet marketers.
Many are beginning to question whether it is better to have a blog than an actual web site.There are certainly perks of having a blog over a web site, but it strictly depends on the person doing the marketing.
A web site is extremely time consuming to build from ground up. There is a lot of work that goes into building one and a lot of maintenance that must be done. You must constantly be adding new content, new graphics, and sticking with the internet and its evolution.
At the same time, the sky is the limit for what you can do with a normal web site. You can promote your own products, someone else's products, various programs, and even get paid for people clicking on ads.There are great opportunities that come from having your own web site.
Blogging is great because it allows you to open up and show your true personality. It is difficult showing people who you are with a web site because you cannot talk to them conversationally except maybe through e-mail.With a blog, you can present arguments or topics and see where people take them. In addition, you can add your insights and further the conversation.
A blog does not limit you to just talking conversationally to people either. You can promote affiliate programs, promote others programs, sell products of your own and sell advertising directly from your blog. But the benefit of using a blog is you get to build that relationship with prospects before pressuring them to purchase anything. It is far easier to turn a prospect into a customer if you have gained their trust and respect.
While many are beginning to believe that having a blog is better than a normal web site, the real solution is to create both. If you would like to start one first and go from there, go ahead and start a blog. Although it is time consuming and a lot of work, the best way to have success and separate yourself from the competition is to have the two go hand-in-hand together.
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