If you are in the home party business then you know that the key to success is finding as many customers as possible. No customers means no bookings, which means you are not earning any money.
And if you are not earning any money - you are not going to be a home party consultant for too long.
To get more customers you need to go where the people are, and where are millions and millions of potential customers hanging out these days? That's right - online!
But why a blog?
Blogs are the easiest and simplest ways to get started online because you don't need any special skills, most of them are free and people love reading them.
Search engines seem to like them too, because they usually updated quite often and because people write with their own words the content is unique.
The trick to building your business is to post helpful and interesting articles, but doing so in a very general way. By doing that without mentioning your company name (which most party plan companies won't allow anyway) you can start to build yourself as an expert in your field.
So if you are a home party consultant that sells cooking gadgets and bake ware, you could have recipes on your blog and cooking tips to create the perfect meal.
And if people contact you for more information, which products do you think you'd recommend? I think you already know the answer!
So how do you get people to contact you?
The simplest way is to make it very easy for them by making sure that your contact details are visible from every page. You could say something like, "for more information on the best cookware to use for this recipe please email me at ..."
That way you are not breaking any rules by using your company name, but if the customer contacts you first then you are free to recommend them your products.
Learn to set up your blog to maximize your success and with Blog Your Way To Party Plan Success. Tracey knows all the secrets for building your home party business, well most of them anyway. http://www.partymarketingsuccess.com/ |
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