Although web-logs (called blogs) started out as personal online diaries, today's blogger can be anyone from a stay at-home-mom to a corporate mogul. And even the stay-at-home mom is likely to be blogging for business, not simply sharing her personal life with the online world.
If you're a small business owner, here are five reasons you should be blogging for business right now:
1. Creating an online presence is easy with a blog. Today, everyone expects anyone with a serious business to be visible online. But that doesn't mean a small business owner has to shell out big bucks on an expensive website right from the start. Instead, start with a blog. A blog can be set up easily and quickly at little or no cost - so no matter how small your company might be, you can be online blogging for business in (literally) a few minutes. You can also update your blog much easier and quicker than you can a regular website. You don't have to wait for a webmaster to make changes for you.
2. A blog lets you develop relationships with your customers or clients. If you blog regularly, your readers get to know more about you and your services. They can also leave comments for you on the blog, so you can interact with them through this site. Research shows that people are more likely to do business with someone they know. Post to your blog daily (or at least several times a week) and readers will get to know you, trust you, and feel confident to buy your products and or services.
3. A blog gives you additional opportunities to network with other small businesses. You can provide reciprocal links at your blog. That just means you put a link to another company's website or blog on your blog and that company puts a link to your blog on theirs. You benefit from these links because your blog attracts additional readers from these other sites.
4. You can use your blog to help build your mailing list. A good way to do this is to offer something free in return for joining your mailing list. Free ebooks related to the products or services offered by your business are perfect "give aways" to use for this purpose. Put a sign-up box on your blog where readers can join your mailing list and automatically receive your free products via email.
5. By regularly posting to your blog, you become an "expert" in your line of work. People always turn to experts when they need help. Establish yourself as an expert in your field and people will turn to you when they need the particular type of products or services that you have to offer.
These are just five reasons you should be blogging for business right now. Once you start blogging yourself you'll notice additional benefits too, so don't wait. Start blogging!
| If you just don't have time to create a business blog, visit the Lieurance Group at http://www.lieurancegroup.com and learn how one of the group's writers can start blogging for business for you. Suzanne Lieurance is a freelance writer and the creator of the Lieurance Group, a co-op for freelance writers and graphics designers. Visit the Working Writer's Coach at http://www.workingwriterscoach.com and receive 2 free books for writers when you sign up for the mailing list. |
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