All those copy writers out there must be thinking that blogging can be pretty easy comparing to what they do. Actually it is not. As a copy writer your work ended once you handed over your article to your boss or the clients but does blogging end there? No it does not. Therefore please bear with me as I take you through the world of problogging.
What are probloggers getting paid for?
So if it is not only writing what else are the probloggers being asked to do? Let us see. Once you sign up with someone else to write for them you practically become their face or voice which you will have to keep looking good at any cost. Your tasks will not be the same every day. One day you will be asked to promote the company and the next day to ensure the quality of customer care. You are at no liberty to express your thoughts but the client's. While writing original content with high quality you have to generate content rich with key words for search engines. One day you are writing about their products and on another you are asked to word out the latest announcements of theirs.
You must be equipped with search engine optimization and have experience in relevant areas such as using web analytics to evaluate the traffic and site metrics. Of course your job does not end there. You are required to attract readers, convert visitors to readers and increase traffic with your writing while monitoring, moderating and responding to comments and cleaning spam out of comments.
So a blogger basically has to be not only a writer but be an expert on customer service, marketing, public relations and advertising too. So, next time someone says he is a problogger you know better, not to give him a snide remark or a sneer.
Furthermore you can check out the wonderful features the probloggers experience with blog automation programs such as www.blogwarriorelite.com despite their difficult jobs which helps them to take a well deserved break.
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